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Old Salt Soap

identity, packaging

Old Salt is a deluxe soap set designed for the weary sailor who is feeling grimy and groggy from months out at sea. The set comes in a nautical wooden box with canvas lined wells, and each product is scented with ingredients intended to revitalize and refresh the user. The color palette I chose was intended to be refreshing as well; the colors feel nautical without being cliché, and are calm and soothing. I created dynamic hand lettered lockups give the design energy, and wrote subtly cheeky copy to support the positive and uplifting tone of the project.

Art direction: Paul Sheriff, Tyler School of Art • Photography: Austen Hart

Old Salt Soap

identity, packaging

Old Salt is a deluxe soap set designed for the weary sailor who is feeling grimy and groggy from months out at sea. The set comes in a nautical wooden box with canvas lined wells, and each product is scented with ingredients intended to revitalize and refresh the user. The color palette I chose was intended to be refreshing as well; the colors feel nautical without being cliché, and are calm and soothing. I created dynamic hand lettered lockups give the design energy, and wrote subtly cheeky copy to support the positive and uplifting tone of the project.

Art direction: Paul Sheriff, Tyler School of Art • Photography: Austen Hart

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