Select Page

American Heartland

identity, website, packaging

American Heartland is a fictional brand of high-quality, organic goods made from the produce of the Heartland. The brand and packaging take inspiration from vintage Americana, especially old produce ads, in order to convey the brand’s history and reference where the products come from. The brand is committed to sustainable practices, and the design of the packaging reflects this. The jams and honey are sold in re-usable glass jars, while the boxes utilize closable pour spouts to eliminate the need for plastic bags inside to maintain freshness.

Art direction: Paul Sheriff & Scott Laserow, Tyler School of Art • Photography: Austen Hart

American Heartland

identity, website, packaging

American Heartland is a fictional brand of high-quality, organic goods made from the produce of the Heartland. The brand and packaging take inspiration from vintage Americana, especially old produce ads, in order to convey the brand’s history and reference where the products come from. The brand is committed to sustainable practices, and the design of the packaging reflects this. The jams and honey are sold in re-usable glass jars, while the boxes utilize closable pour spouts to eliminate the need for plastic bags inside to maintain freshness.

Art direction: Paul Sheriff & Scott Laserow, Tyler School of Art • Photography: Austen Hart

Connect with me on

behancelinkedininstagram